Saturday, August 23, 2008

Strategy for Operation

Strategy for Operations
This part is very important as it is the basis for strategy implementation and execution.
1. Selection of Partner NGOs: proper screening should be done before attaching any NGO with the syndicate. The work profile and the projects the NGO has so far implemented must be studied carefully. In India, it has been a trend that many NGOs vanish after they get funds from the government. A large number of NGOs are blacklisted every year due to the malpractices. If we attach reputed NGOs with our syndicate, it will surely make our job quite easy in terms of visibility and sourcing of funds. But even if one of the NGOs gets blacklisted, it will be a very big setback for the syndicate in its initial year of operation. So this is one of the most important aspects of Operational Efficiency.
2. Prioritization in distribution of funds: the fund distribution among the various NGOs is a very big problem in itself. The Syndicate will have to decide the problem that it wants to tackle first so that there is proper allocation of funds. In the initial years this is going to be a major issue as the fund inflow will be less. Suppose the syndicate wants to concentrate on child development in the initial years. In that case it will have to divert more of its finances to those NGOs who are working for development of children especially in slums. So a proper strategy has to evolve in the initial years regarding distribution of funds. After few years of operation, it can have a pool of resources. In that case then it be more relaxed in distribution of funds. Also in this case the will of the financers should also be taken into account because in a large number of cases the financers want to provide funds for a particular type of projects.
3. Measuring Efficiency: Measurement of efficiency is one of the most important aspects in the initial years of the operation of an NGO syndicate. Since the Syndicate operates on funds provided by others, if the fund is not utilized properly and efficiently, then in that case the financers will stop financing the Syndic ate in the future. The good work done by the syndicate should be visible to all the financers as this will induce them to contribute more and also attach more financers. Also all the NGOs attached with the syndicate should be asked to provide details of all the projects undertaken by them and the beneficiaries of the projects. This will show the level of transparency existing in the organization and the progress report should be regularly send to all the financers so that they are aware of the projects their money is being spent into.

Fund generation strategy

Strategy for fund generation
Inform them regarding arrangement of annual function by “Sevabhav” in town audoturiumet
1. Arrange for entertainment programmes which will bring funds for the syndicate. Even some local musicians, dancers can be promoted through these programmes. The cost of operating the programmes would be less and earnings can be good.
Annually, we can arrange for various big programmes ranging from 5-10. At these programmes we can invite some good names from the entertainment industry. Even the good performers can be readied for performing in these functions for a noble cause.
2. Target Corporate: Ahmadabad is a business hub where a lot of industries are located. All these corporate would have their own CSR activities and funds allocated for the same. We have to develop a good relationship with these corporate. We have to show them that the funding we receive from them is optimally utilized. Also we will have to target those Corporate who have good CSR spending once we get attached with big corporate, our visibility and recognition will certainly increase.
3. Individual Donations: It is not difficult to find individual donators in a commercial city like Ahmedabad. Small donations in a large numbers will add up to the total funding of the syndicate. There will be various businessmen who will be ready to give funds. But we will have to show the utilization of funds because small donators value their money more from the corporate. Also we can go for getting donations from individual households by way of going to individual persons. This will broaden our reach to individual masses and also increase our visibility between people.
4. Donation Box At temples and commercial institutions: putting donations at temples and Commercial Institutions have emerged as a new method to generate funds for the syndicate. Effluent customers don’t minding putting into Rs. 10 or more into these donation boxes. These small donations will add up to the total funds for the syndicate. It will also give more visibility to the syndicate as a large number of people visit temple regularly. Also the location in malls and shopping complexes will have a deep impact on the awareness about the syndicate.

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